The first step was to conduct a thorough SEO audit to identify existing issues. The audit revealed various on-page SEO issues, including unoptimized meta tags, lack of keyword integration, and slow loading times.
The School of Fashion Design is a prestigious institution that offers a range of programs from basics to advanced levels in fashion design and styling. As the industry evolves, there’s a clear need to attract a diverse, passionate, and skilled set of students who can drive the next wave of fashion innovation. The School of Fashion Design, recognizing the need for a cutting-edge digital approach, collaborates with Garan SEO Agency.
The leading fashion school, renowned for its prestigious courses and talented alumni, was facing a setback in terms of online visibility. Despite being a top institution in the real world, their digital footprint was minimal. The school’s website struggled to rank on the first page of search engines for keywords, leading to reduced online inquiries and enrollments. Besides, the School grapples with PPC challenges, including managing tight budgets amidst high keyword competition.
Key Performance Indicators (KPIs)
Application Volume. A progressive rise in the number of received applications term-over-term and year-over-year.
Website Traffic. A steady increase in unique visitors, especially on the admissions and programs pages.
Engagement Metrics. Enhanced interaction on the school’s digital platforms, especially on content related to admissions and student experiences.
Conversion Rate. Improvement in the percentage of website visitors who complete the application process.
Inquiry Volume. Increase in the number of inquiries (calls, emails, chats) related to admission processes and program details.
An exhaustive keyword research process was undertaken to understand what potential students were searching for. This led to the discovery of several long-tail keywords and phrases which the school's competitors were not targeting.
Content on the website was optimized with relevant keywords, ensuring a natural flow and integration. Meta tags, image alt tags, and header tags were also optimized to improve the site's relevance for search engine algorithms.
A strategy was formulated to acquire high-quality backlinks from authoritative websites in the fashion and education sectors. This would increase the domain authority and trustworthiness of the fashion school's website.
Recognizing that SEO isn't just about search engines but also about user experience, efforts were made to improve site navigation, design, and loading speeds.
Use platforms like Google Ads and Facebook Ads to target specific audiences based on demographics, search behavior, and interests.
Showcase student work, behind-the-scenes experiences, faculty interactions, and more on platforms popular with the target demographic, such as Instagram, Pinterest, TikTok and Snapchat.
Traffic over time
Application over time
Conversion rate over time
Detailed Outcomes of School of Fashion Design and Garan SEO Agency Collaboration
Enhanced Organic Search Rankings
With Garan SEO Agency’s interventions, the school started ranking in the top three positions for 60% of their targeted keywords, and within the first page for 90% of them.
Surge in Website Traffic
Post optimization, the site experienced a 150% growth, seeing an average of 25,000 unique visitors monthly.
Improved User Engagement
Post collaboration, the bounce rate reduced from 60% to 40%, indicating more users were exploring multiple pages and engaging with the content.
Targeted Ad Campaign Results
Garan SEO Agency’s targeted ad strategies improved the conversion rate from 3% to 6%. Additionally, a more precise targeting reduced the cost per conversion by 30%.
Rise in Application Numbers
Following the SEO and PPC optimization, applications surged to an average of 120 quarterly, marking a 140% increase.
Enhanced Local Visibility
The local SEO tactics employed pushed the school to the number 1 position for most local search queries.
Feedback and Engagement
Garan SEO Agency’s reputation management strategies encouraged students to share positive experiences. Consequently, online reviews increased by 200%, with an improved average rating of 4.6/5.
Return on Investment (ROI)
With Garan SEO Agrency’s strategies, the ROI doubled to over 450%, highlighting the effectiveness of their collaborative efforts.
The partnership between the School of Fashion Design and Garan SEO Agency not only improved the school’s digital visibility but translated these efforts into tangible results — higher website traffic, improved engagement, and a significant increase in program applicants. This case underscores the power of effective SEO and targeted digital marketing in the education sector.
Our objective was to closely collaborate with the PPC and SEO departments to increase the conversion rate of the client’s website.
One of the key initiatives was to migrate the website from the Finalsite platform to WordPress, aiming to enhance the user experience and optimize conversion.
- Main website support: We actively provided support and updates to the client’s main website, ensuring its smooth operation and maximum efficiency.
- Development of landing pages and promotional pages: We created over 10 specialized landing pages and promotional pages that were optimized for conversion and effective engagement with website visitors.
- Migration from Finalsite to WordPress: We successfully migrated the website from the Finalsite platform to WordPress. This involved transferring content, design, functionality, and integrations. The migration was completed within a span of 3 months, carefully preserving all data and minimizing any impact on the website’s performance during the process.
- Integration with Zoho: We successfully integrated the website with the Zoho platform to optimize internal management processes, automate marketing activities, and enhance communication with clients.
Our project demonstrated that collaborative interaction between different departments and meticulous planning can significantly increase conversion rates and improve overall business results.
Technology stack utilized: WordPress, Zoho