E-commerce (flower delivery)

About client

A wholesale flower retailer, sought to improve its transactions through a well-structured and strategic marketing approach.

Challenge

The primary challenge was to craft a robust marketing strategy that would engage the target audience effectively and lead to an increase in transactions.

Results

A comparison of the 90 days before and after the implementation of the strategy revealed a substantial increase in transactions. This improvement indicated the successful impact of the strategic marketing initiatives.

PPC

Google Ads

By focusing on keyword refinement, strategic bidding, improved ad creatives, and audience segmentation, we maximized the efficiency of every ad dollar spent. This carefully planned approach paid off substantially, leading to a remarkable 192% increase in revenue.

Meta Ads

Through meticulous audience targeting, engaging ad creatives, and compelling calls-to-action, we managed to exponentially increase revenue from Facebook advertising by five times while maintaining the Return on Ad Spend (ROAS). This achievement underscores how a well-executed advertising strategy can drastically enhance revenue while keeping efficiency at its core.

Pinterest Ads

In a bold move to enhance its marketing strategy, we successfully launched Pinterest advertising, a new channel for driving traffic. The result was excellent Return on Ad Spend (ROAS), showing that this fresh approach in driving traffic was not only effective but also efficient, affirming Pinterest’s significant role in our overall digital marketing strategy.

SEO

We implemented a robust SEO strategy, focusing on site optimization, keyword research, and quality content creation. This strategic move led to a surge in high-intent visitors, significantly improving both user engagement and conversion rates. As a result, not only did the number of users increase, but also the revenue associated with these users, affirming the effectiveness of our SEO strategy in driving both traffic and revenue growth.

Certain critical issues with client’s website were obstructing its ability to secure higher rankings in Google’s search results:

Critical error №1: The presence of internal and external “broken” links (response code 404)

We successfully eradicated non-functional links from the website, replacing them with operational ones or completely removing unnecessary links from the pages and code. The outcome is a robust website, efficiently indexed by search engines, thus enhancing its ranking potential. From a user perspective, the experience has significantly improved as all the links are now functional, leading to a more positive and seamless user experience.

Critical error №2: There are internal links with 301 response code.
We successfully substituted URLs displaying a 3xx response code with those returning a 200 response code. The outcome was an enhancement in page indexing, coupled with significant savings in our crawling budget. This facilitated a faster and more efficient indexing process for the website’s new pages.

Critical error №3: Slow site loading speed.

We addressed the issue of slow site loading speed by optimizing images, leveraging browser caching, and reducing server response time, thereby significantly enhancing the website’s overall performance and user experience.

Addressing these issues became pivotal for improving the site’s visibility and ranking on Google.

Sales Funnel Optimization

By testing different versions of web page layouts, call-to-action buttons, headlines, and content, we were able to identify which changes led to better user engagement and conversions. The insights garnered from these tests were instrumental in driving decision-making about site design and content. The result was a significant increase in the website’s conversion rate, confirming the value of a data-driven approach in improving user experience and boosting conversions.

Conclusion

This case study demonstrates the power of multi-platform advertising, SEO optimization and Sales Funnel Optimization in enhancing a company’s online presence and driving transactions. By using an integrated strategy that targeted multiple avenues of customer acquisition, we managed to significantly boost transactions and increase organic traffic for a wholesale flower retailer.