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Client Overview

X-Flowers-shop is a wholesale flower retailer specializing in providing fresh flowers for various occasions, including weddings and events. The company sought to enhance its online transactions through a well-structured and strategic marketing approach.

Challenge

The primary challenge was to develop a cohesive and effective advertising strategy across multiple platforms. Each platform required a unique approach to target its audience effectively, while ensuring consistent messaging and maximizing return on investment. Specific challenges included:

Multi-Channel Complexity

Managing campaigns across Google, Facebook, and Pinterest required distinct strategies tailored to each platform’s audience and algorithm.

High Competition

The floral industry is highly competitive, with many retailers bidding on similar keywords and targeting overlapping audiences.

Budget Efficiency

Ensuring cost-effectiveness while scaling campaigns across multiple platforms was critical to achieving a high ROI.

Audience Segmentation

Identifying and reaching the right audience segments on each platform to drive meaningful engagement and conversions.

Limited Platform Experience

Introducing Pinterest as a new advertising channel presented challenges in understanding its unique dynamics and maximizing its potential.

Strategy and Implementation

To address these challenges, Garan SEO Agency implemented a comprehensive digital marketing strategy encompassing three key areas:

Advertising

Google Ads
By refining keywords, optimizing bids, improving ad creatives, and segmenting audiences, we ensured every ad dollar was used effectively. This strategy led to an impressive 192% revenue increase.

Meta Ads (Facebook)
Through precise audience targeting, engaging ad creatives, and strong calls-to-action, we boosted Facebook ad revenue by five times while maintaining excellent ROAS. This demonstrates how well-planned advertising can significantly grow revenue efficiently.

Pinterest Ads
We introduced Pinterest advertising as a new channel, effectively driving traffic with outstanding ROAS. This approach proved Pinterest’s potential as a valuable addition to the overall digital marketing strategy.

SEO Optimization

  • Comprehensive SEO Audit: Performed an in-depth SEO audit to identify areas for improvement.
  • On-Page Optimization: Enhanced site speed, optimized meta tags and descriptions, and improved site structure.
  • Content Development: Created valuable content to engage users and improve search engine rankings.
  • Link Building: Built quality backlinks to strengthen domain authority.

Sales Funnel Optimization

  • Landing Page Enhancement: Optimized landing pages to improve user experience and reduce drop-offs.
  • Checkout Process Improvement: Streamlined the checkout process and provided multiple payment options to facilitate conversions.

Results

A comparison of the 90 days before and after implementing the strategy revealed substantial improvements:

110%

Increase in Sales

27%

Increase in Sessions

12%

 Increase in Average Order Value

43%

Increase in Site Conversion Rate

PPC

192%

Increase in Google Ads Revenue

526%

 Increase in Facebook Revenue

8700%

Return on Ad Spend (ROAS) from Pinterest Ads


 

 

SEO

51%

Increase in Organic Users

55%

Increase in Transactions

15%

Increase in Average Session Duration



Conclusion

The integrated digital marketing strategy significantly enhanced X-Flowers-shop online presence and transaction metrics. By leveraging multi-platform advertising, comprehensive SEO optimization, and sales funnel improvements, the company achieved substantial growth in sales, user engagement, and return on ad spend. This case study underscores the importance of a well-rounded approach to digital marketing, tailored to the unique challenges and opportunities of each platform.




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