Client Overview
X-Flowers-shop is a wholesale flower retailer specializing in providing fresh flowers for various occasions, including weddings and events. The company sought to enhance its online transactions through a well-structured and strategic marketing approach.
Challenge
The primary challenge was to develop a cohesive and effective advertising strategy across multiple platforms. Each platform required a unique approach to target its audience effectively, while ensuring consistent messaging and maximizing return on investment. Specific challenges included:
Managing campaigns across Google, Facebook, and Pinterest required distinct strategies tailored to each platform’s audience and algorithm.
The floral industry is highly competitive, with many retailers bidding on similar keywords and targeting overlapping audiences.
Ensuring cost-effectiveness while scaling campaigns across multiple platforms was critical to achieving a high ROI.
Identifying and reaching the right audience segments on each platform to drive meaningful engagement and conversions.
Introducing Pinterest as a new advertising channel presented challenges in understanding its unique dynamics and maximizing its potential.
Results
A comparison of the 90 days before and after implementing the strategy revealed substantial improvements:
Increase in Sales
Increase in Sessions
Increase in Average Order Value
Increase in Site Conversion Rate
PPC
Increase in Google Ads Revenue
Increase in Facebook Revenue
Return on Ad Spend (ROAS) from Pinterest Ads

SEO
Increase in Organic Users
Increase in Transactions
Increase in Average Session Duration

Conclusion
The integrated digital marketing strategy significantly enhanced X-Flowers-shop online presence and transaction metrics. By leveraging multi-platform advertising, comprehensive SEO optimization, and sales funnel improvements, the company achieved substantial growth in sales, user engagement, and return on ad spend. This case study underscores the importance of a well-rounded approach to digital marketing, tailored to the unique challenges and opportunities of each platform.