The School of Fashion Design is a prestigious institution that offers a range of programs from basics to advanced levels in fashion design and styling. As the industry evolves, there’s…
Pay-per-click (PPC) is a type of internet marketing which involves advertisers paying a fee each time one of their ads is clicked.
It’s essentially a method of ‘buying’ visits to your site.
Search engine optimization (SEO) is the process of improving the quality and quantity of your website traffic on search engines like Google and Bing.
Web development is the process of building, programming, and maintaining websites. It includes aspects such as web design, web publishing, web programming, and database management.
Conversion Rate Optimization (CRO) is the process of optimizing what currently exists on your website for the end user to complete an action.
A leading online retailer, decided to invest more in its advertising campaign with the aim of driving higher revenue. The challenge was to use the increased budget efficiently, with the aim of achieving an increase in revenue that surpassed the proportional increase in ad spend.
We formulated a comprehensive advertising strategy that incorporated paid search, social media advertising, and display ads. We focused on enhancing the targeting strategy, optimizing the ad creatives, and investing more in platforms and ad types that had previously shown high Return On Ad Spend (ROAS).
An established e-commerce business, was aiming to improve the website’s visibility in search engine rankings and increase organic traffic and revenue while maintaining a great user experience.
We implemented a holistic SEO strategy that included keyword optimization, on-page SEO, technical SEO, content creation, and backlinking. We identified and focused on high-converting keywords, optimized website structure and content, improved site speed, and developed a robust backlink strategy.
ProMed, Local Medical Clinic, was aiming to enhance its organic traffic and revenue by improving the SEO performance of its website.
To improve organic visibility and increase traffic from search engines, the team implemented several SEO techniques. Our team optimized product pages, meta tags, and descriptions with relevant keywords. We also focused on creating high-quality, informative content and blog posts related to tactical gear, aiming to rank higher in search engine results pages (SERPs). Furthermore, we ensured the website’s loading speed was optimized, enhanced mobile responsiveness, and improved overall user experience.
A global online retailer, was looking for ways to improve the efficiency and effectiveness of their current advertising campaign on Bing to achieve higher returns on the same ad spend.
We employed a combination of keyword optimization, ad copy refinement, landing page improvement, bid strategy adjustment, device optimization, and audience segmentation. Our focus was to ensure every dollar spent was used optimally, targeting high-converting keywords and audiences, and improving user experience on landing pages.
