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Where to implement a CRO strategy?

These pages will get better after optimization:

Home pages are the main contenders for CRO. The homepage makes the first impression on users, gives them the opportunity to retain them and direct them to further “travel” through your site. This is done by adding links to product information, a free subscription button, or even setting up a chatbot on the page that responds to users at any given moment.


Price page

Visiting the price page on a website can be a decisive moment for many users. CRO will improve conversion rates through:

  • changing pricing intervals (e.g., yearly vs. monthly price);
  • describing the product features associated with each price;
  • providing a phone number to receive a quote;
  • adding a simple pop-up form.
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