Client Overview
Our client, a leading fashion and design school renowned for its prestigious courses and talented alumni, approached Garan SEO Agency to address their online visibility challenges. Despite being a top institution in the real world, the school’s digital footprint was minimal, resulting in reduced online inquiries and enrollments. To overcome these obstacles, Garan SEO Agency developed a comprehensive digital strategy tailored to the education sector.
Challenges
The fashion and design school faced several critical challenges:
The website struggled to rank on the first page of search engines for key educational and niche-specific terms.
Existing paid campaigns were underperforming due to high CPCs and low conversion rates.
The site lacked engaging, SEO-optimized content that addressed prospective students’ questions and showcased the school’s unique value proposition.
Competing against both global and local institutions made it difficult to stand out in search results and paid campaigns.
Limited advertising budgets required a strategic approach to maximize ROI.
Key Performance Indicators (KPIs)
Application Volume. A progressive rise in the number of received applications term-over-term and year-over-year.
Website Traffic. A steady increase in unique visitors, especially on the admissions and programs pages.
Engagement Metrics. Enhanced interaction on the school’s digital platforms, especially on content related to admissions and student experiences.
Conversion Rate. Improvement in the percentage of website visitors who complete the application process.
Inquiry Volume. Increase in the number of inquiries (calls, emails, chats) related to admission processes and program details.
Enhanced Organic Search Rankings:
The school ranked in the top three positions for 60% of targeted keywords and on the first page (top 10) for 90%.
3x Increase in Organic Traffic
Improved search rankings drove a significant uptick in website visitors.
Surge in Website Traffic
Post optimization, the site experienced a 150% growth, averaging 25,000 unique visitors monthly.
50% Reduction in CPC
Refined ad targeting lowered costs while improving lead quality.
4x Growth in Online Inquiries
Enhanced content and optimized PPC campaigns boosted student interest.
Improved User Engagement:
Bounce rates reduced from 60% to 40%, indicating increased exploration of multiple pages.
Targeted Ad Campaign Results:
Conversion rates improved from 3% to 6%, and cost per conversion dropped by 30%.
Rise in Application Numbers:
Applications surged to an average of 120 quarterly, marking a 140% increase.
Enhanced Local Visibility:
Local SEO tactics pushed the school to the number one position for most local search queries.
Feedback and Engagement:
Online reviews increased by 200%, with an improved average rating of 4.6/5, driven by reputation management strategies.
Return on Investment (ROI):
The ROI doubled to over 450%, highlighting the effectiveness of the strategy.
Detailed Outcomes of School of Fashion Design and Garan SEO Agency Collaboration
Conclusion
Through a tailored digital marketing approach, Garan SEO Agency transformed the fashion and design school’s online presence. By combining advanced SEO techniques, strategic PPC optimization, and engaging content creation, the school achieved substantial growth in visibility, inquiries, and enrollments. This case study demonstrates the power of targeted digital strategies in helping educational institutions thrive in a competitive landscape.
