Client Overview
In 2020, New York Dentistry clinics network, approached Garan SEO Agency to enhance their digital marketing efforts. With multiple locations across the region, the clinics aimed to increase patient appointments, improve brand visibility, and boost revenue through a targeted digital strategy.
Strategy and Implementation
To address these challenges, Garan SEO Agency implemented a comprehensive digital marketing strategy:
Website Revamp and CRO (Conversion Rate Optimization)
after we studied the niche, gathered data on competitors (link profile, structure, traffic, etc.), we identified the main directions for SEO work for the client’s dental practice.
Expertise Enhancement
- Content Creation: Developed in-depth dental care articles, patient guides, and procedural breakdowns written by qualified dental professionals.
- Author Profiles: Integrated detailed profiles of dental practitioners, highlighting their credentials, experience, and patient testimonials.
Boosting Authoritativeness
- Backlink Building: Targeted reputable medical and dental publications for guest posts and features, building a strong backlink profile.
- Partnerships: Collaborated with dental associations and organizations for webinars and online discussions, which were featured prominently on the website.
Fortifying Trustworthiness
- Patient Testimonials: Curated a section dedicated to patient stories, before-and-after photos, and video testimonials.
- Secure Browsing: Ensured that the website used HTTPS and followed best practices in terms of user data privacy.
- Transparency: Created detailed pages about the clinic’s practices, pricing, and any other relevant patient information.
Local SEO Optimization
- Claimed and fully optimized Google My Business profiles for all clinic locations.
- Created location-specific landing pages with keyword-optimized content to improve local rankings.
- Implemented a review generation strategy to encourage patient testimonials and improve ratings.
Paid Advertising Campaigns
- Launched Google Ads campaigns targeting specific dental services (e.g., teeth whitening, implants).
- Conducted in-depth keyword research to optimize for high-conversion terms.
- Implemented geo-targeting to focus on clinic locations, ensuring ads reached the most relevant audience.
- Utilized ad extensions, such as callouts and location extensions, to drive clicks and appointments.
- Created landing pages highlighting promotions and discount offers to encourage user engagement and conversions.
- Ran A/B tests on ad creatives and landing pages to optimize performance.
Social Media Marketing
- Developed engaging content showcasing patient success stories, clinic expertise, and promotions.
- Ran targeted Facebook and Instagram ads to attract local patients. When setting up the advertising campaign, we focused on the following:
- Offering a free dental clinic visit for birthday celebrants.
- We launched a video clip with a current offer tailored to the target audience.
- Informing potential clients about the extension of the promotional offer, particularly those who had already interacted with the clinic’s website or social media groups.
- Announcing a discount offer with a deadline for a lookalike audience (LAL), sharing certain characteristics with those who had taken specific actions on the website or in the group.
- Engage with followers through comments and messages to build trust and community.
- Published promotional posts in a dental community reaching 94,772 users, with each post viewed by 5,000 to 8,000 target audience members. These posts directed users to the specially designed landing page. Ran targeted Facebook and Instagram ads to attract local patients.
Challenge
The dental clinic network faced several key challenges:
Low Patient Volume
Despite a strong offline presence, the clinics struggled to generate online appointments and leads.
Inefficient PPC Advertising
Non-targeted keywords, including competitor names and irrelevant services, were used, wasting budget. Ads also ran during clinic closure hours, leading to missed appointment opportunities.
Outdated Website
The existing website lacked user-friendly features and wasn’t optimized for conversions.
Local SEO Gaps
Incomplete and inconsistent Google My Business profiles hindered local search performance.
High Cost Per Acquisition (CPA)
Previous ad campaigns were inefficient, leading to low ROI and high acquisition costs.
Limited Brand Awareness
The competitive nature of the dental industry required strategies to differentiate the clinics from competitors.
Result
Conclusion
By addressing the client’s challenges through a tailored digital marketing strategy, Garan SEO Agency helped the network of dental clinics significantly reduce advertising costs and establish a strong partnership for managing PPC, SEO, and targeted advertising. Leveraging deep expertise in the dental sector, the team successfully attracted high-value clients, increasing revenue without additional investment.
Through meticulous account management and the integration of Google’s E-A-T principles, the website achieved higher visibility and built an authoritative online presence. This not only improved traffic but also fostered meaningful engagement and conversions, solidifying the clinics’ reputation in a competitive mar
