Client Overview
Our client, a Miami based real estate startup entering a highly competitive market, sought to establish a robust digital presence from scratch. The goal was to attract high-quality leads, optimize the user journey, and drive conversions through a complete digital setup, including landing pages, ad campaigns, and automated sales funnels. Garan SEO Agency partnered with the client to build a scalable, results-driven strategy tailored to the real estate industry.
Challenges:
The startup faced several challenges common to new entrants in competitive markets:
Competing with established Miami real estate firms made it critical to stand out with targeted and impactful campaigns.
Miami's real estate market experiences seasonal variations, requiring adaptable advertising strategies.
Real estate transactions involve multiple touchpoints, necessitating a streamlined and engaging sales funnel.
Being a new player in the market, the client needed to build credibility and trust quickly.
The client had no existing online presence, requiring the development of all digital assets from scratch.
The client wanted not just more leads, but quality leads from serious buyers and sellers.
The complete digital setup delivered impressive results within the first six months:
Cost Efficiency. By optimizing the ad spend allocation, we reduced the client’s cost per click (CPC) by 150% while maintaining high visibility. To achieve this, we made the following adjustments:
- We studied the segments of the target audience and found that the majority of customers fall into the 30+ category. Therefore, we adjusted the age settings and focused specifically on this segment.
- We constantly monitored the placements in Google Display Network (GDN), where campaigns were active. Many placements with ineffective metrics were excluded.
- We expanded the list of negative keywords and disabled ineffective ads and queries.
Lead Generation. Website traffic increased by 75%, with a significant portion coming from high-intent users actively looking for real estate services in Miami.
The conversion rate on the website increased by 20%, resulting in more successful transactions.
The client saw a 50% increase in high-quality leads, with a higher conversion rate compared to organic traffic.
As a result of the first month, we managed to reduce the cost per lead by 2.3 times.