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Client Overview

Our client, a Miami based real estate startup entering a highly competitive market, sought to establish a robust digital presence from scratch. The goal was to attract high-quality leads, optimize the user journey, and drive conversions through a complete digital setup, including landing pages, ad campaigns, and automated sales funnels. Garan SEO Agency partnered with the client to build a scalable, results-driven strategy tailored to the real estate industry.

Challenges:

The startup faced several challenges common to new entrants in competitive markets:

High Competition

Competing with established Miami real estate firms made it critical to stand out with targeted and impactful campaigns.

Seasonal Fluctuations

Miami's real estate market experiences seasonal variations, requiring adaptable advertising strategies.

Complex Customer Journey

Real estate transactions involve multiple touchpoints, necessitating a streamlined and engaging sales funnel.

Limited Brand Awareness

Being a new player in the market, the client needed to build credibility and trust quickly.

Lack of Digital Infrastructure

The client had no existing online presence, requiring the development of all digital assets from scratch.

Need for High-Quality Leads

The client wanted not just more leads, but quality leads from serious buyers and sellers.

Strategy and Implementation

To overcome these challenges, Garan SEO Agency executed a comprehensive digital marketing strategy focused on building the client’s online presence from the ground up:

Website development.

Goal

Develop a convenient and functional website for selling luxury real estate in Miami that meets high market standards and requirements.

Solution

Design and UX: The website design is executed in a modern style, using bright and contrasting colors associated with Miami and luxury. The homepage features a slider with popular properties, a map with property markers, as well as a search form and filters for easy property selection. Site Structure: Site navigation is simple and intuitive. The site includes sections for “Apartments,” “Houses,” “Townhouses,” “Commercial Real Estate,” and “Rent,” as well as filters for parameters (property type, price, location, number of bedrooms, area, etc.).

Functionality: The site boasts extensive functionality for user convenience. Users can search for properties based on parameters, view 3D tours of properties, request property viewings, and subscribe to updates and news.

Stack: The site is built on the WordPress platform, providing flexibility in customization and content management, as well as offering a wide range of plugins and themes for site design.

Integrations: The MIAMI Real Estate website is integrated with leading real estate databases, allowing it to provide up-to-date information on market offerings and quickly find suitable options for clients. This also helps optimize the property search process for users, reducing the time spent on handling inquiries.

Landing Page Development

  • Designed and developed high-converting landing pages optimized for lead generation.
  • Created tailored landing pages for different property types and target audiences to ensure relevance and engagement.
  • Integrated clear calls-to-action (CTAs) and user-friendly forms to capture leads efficiently.

Paid Advertising Campaigns

  • Launched multi-platform ad campaigns on Google Ads, Facebook, and Instagram to maximize visibility and lead generation.
  • Conducted keyword research to target high-intent queries while minimizing CPC.
  • Created engaging ad creatives with tailored visuals and copy to resonate with the target audience.
  • Implemented geo-targeting to focus on specific neighborhoods and areas in Miami, maximizing relevance for the local real estate market.
  • Utilized ad extensions, including location, callout, and structured snippets, to provide additional information and encourage clicks.
  • Allocated the budget strategically to high-performing keywords and ads, continuously monitoring and adjusting to optimize ROI.
  • Employed dynamic remarketing to show users the exact properties they viewed, attracting a large volume of relevant traffic.
  • Ran A/B tests on ad formats and headlines to refine performance and maximize results.

Automated Sales Funnels

  • Built a fully automated sales funnel to nurture leads through personalized email sequences and follow-ups.
  • Integrated CRM tools to track lead interactions and measure funnel performance.
  • Designed retargeting campaigns to re-engage users who didn’t convert initially, improving overall lead quality and conversions.

Brand Building and Trust

  • Developed content highlighting the client’s expertise and market knowledge, including blog posts and guides.
  • Leveraged testimonials and success stories to build credibility.
  • Created an FAQ section addressing common real estate questions to establish authority.

 

The complete digital setup delivered impressive results within the first six months:

Cost Efficiency. By optimizing the ad spend allocation, we reduced the client’s cost per click (CPC) by 150% while maintaining high visibility. To achieve this, we made the following adjustments:

  • We studied the segments of the target audience and found that the majority of customers fall into the 30+ category. Therefore, we adjusted the age settings and focused specifically on this segment.
  • We constantly monitored the placements in Google Display Network (GDN), where campaigns were active. Many placements with ineffective metrics were excluded.
  • We expanded the list of negative keywords and disabled ineffective ads and queries.

Lead Generation. Website traffic increased by 75%, with a significant portion coming from high-intent users actively looking for real estate services in Miami.

The conversion rate on the website increased by 20%, resulting in more successful transactions.

The client saw a 50% increase in high-quality leads, with a higher conversion rate compared to organic traffic.

As a result of the first month, we managed to reduce the cost per lead by 2.3 times.

 

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