Curriculum Descriptions: Detailed, well-researched descriptions were written for each course and program, showcasing the academic rigor.
Faculty Profiles: Emphasized faculty qualifications, publications, and experience, highlighting the institution's expertise.
Goal
The primary objective for the Online International University was to amplify its global presence while addressing specific challenges related to content quality, indexing issues, and the implementation of E-E-A-T (Expertise, Authoritativeness, Trustworthiness) factors. A parallel goal was to optimize the Spanish version of the site for better accessibility and visibility among Spanish-speaking audiences.
Result
Initial traffic
Traffic over time
Initial lead count
Revenue over time
Conclusion
The Online International University case study underlines the importance of a comprehensive SEO strategy that addresses both broad global goals and specific regional needs. By focusing on quality, resolving technical issues, and emphasizingE- E-A-T factors, the institution not only improved its online visibility but also solidified its reputation among prospective students worldwide. The success of the Spanish version also indicates the vital role of localization in reaching and resonating with diverse audiences. It’s evident that a holistic approach, paying attention to both global standards and local nuances, can drive significant results in the digital education space.