Client Overview
A leading supplier of cement and ready-mix concrete approached Garan SEO Agency to address significant performance challenges with their legacy website. As a key player in the B2B construction industry, they required a modern and efficient online presence to better serve their customers and stay competitive in the market.
Challenges
The client faced several critical challenges:
Technical SEO Issues
Numerous errors, including broken links, missing meta tags, and poor site architecture, hindered search engine visibility.
Content Deficiency
Key pages lacked relevant, engaging, and optimized content to address user queries effectively.
Slow Load Speeds
The legacy website’s load times were significantly below industry standards, leading to poor user experience and high bounce rates.
Low Domain Rank and Limited Backlinks
The website struggled with a weak backlink profile and low domain authority, reducing its ability to compete for top search engine rankings.
Local SEO challenges
including under-optimized location pages, incomplete Google My Business profiles, inconsistent business information across platforms, and a lack of customer reviews, all of which limited their visibility and credibility in local searches
Strategy and Implementation
To overcome these challenges, Garan SEO Agency implemented a comprehensive strategy designed to address technical SEO issues, optimize performance, and improve local search visibility:
Technical SEO Enhancements
- Conducted a detailed audit to identify crawl errors, broken links, duplicate content, and indexing issues.
- Replaced all 301 internal links to ensure seamless navigation and improved link equity.
- Corrected invalid code to align with modern web standards and improve overall functionality.
- Resolved URL case sensitivity issues to reduce duplicate content and ensure consistency.
- Implemented schema markup to enable rich results in search engine listings.
- Optimized sitemaps and robots.txt files to guide search engine crawlers effectively.
Load Speed Optimization
- Optimized site speed by compressing images, minifying CSS and JavaScript, and enabling browser caching.
- Migrated the website to a high-performance hosting provider for better server response times.
- Implemented a Content Delivery Network (CDN) to enhance load times across regions.
Content and Backlink Strategy
- Crafted engaging, keyword-rich meta descriptions and added missing H1 headings to improve click-through rates and on-page SEO.
- Conducted a backlink audit to disavow harmful links and developed relationships with authoritative sites for quality backlinks.
- Published long-tail keyword focused content and optimized product pages to target high-value audiences.
Local SEO Improvements
- Revamped location pages with informative, keyword-optimized content to rank better in local searches.
- Enhanced Google My Business profiles with accurate business details, high-quality images, and service descriptions.
- Rolled out a review solicitation strategy to improve GMB ratings and credibility in local searches.
Performance Monitoring and Retargeting
- Regularly tested website updates and ad campaigns to ensure optimal performance.
- Added retargeting campaigns to re-engage users who visited the site but didn’t convert, enhancing lead quality and conversions.
Result
The implemented strategy delivered exceptional results for Argos:
3x
Faster Load Speeds:
Page load times improved significantly, enhancing user experience and reducing bounce rates.
72%
Increase in Organic Traffic:
Technical SEO enhancements and content optimization helped recover and surpass previous traffic levels.
50%
Reduction in Bounce Rates:
Faster load times and improved mobile usability led to higher user engagement.
Improved Rankings:
Targeted keywords achieved first-page positions, driving high-quality traffic.
+51%
Enhanced Mobile Experience:
Mobile traffic increased by 35% due to improved responsiveness and usability.
Conclusion
By addressing critical technical issues and focusing on performance optimization, Garan SEO Agency transformed client’s online presence. The 3x improvement in load speeds and 72% traffic increase not only restored their website’s visibility but also enhanced user experience and engagement. This case study highlights the impact of a well-executed technical SEO strategy for businesses in competitive B2B markets.
