About client
Construction Machines and Equipment dealer despite having a strong product portfolio and a loyal customer base faced challenges in scaling its increasing revenue.
Challenge
Limited Website Traffic. Company struggled to attract a substantial number of visitors to its website, hindering its ability to reach a broader audience and potential customers.Low Conversion Rates. Despite having a high-quality product portfolio, the company faced difficulties in converting website visitors into paying customers.
Competing in a Crowded Market. The construction machinery and equipment industry were fiercely competitive, making it essential for XYZ to stand out and differentiate itself from rival dealers.
To overcome the challenges and drive substantial growth, the Construction Machines and Equipment dealer formed a strategic partnership with Garan SEO Agency, a renowned digital marketing agency specializing in SEO, e-commerce, and lead generation. Collaboratively, they developed a comprehensive strategy aimed at scaling website traffic and boosting revenue.
Results
The strategic implementation of SEO and paid advertising campaigns resulted in a substantial increase in website traffic. Targeted optimization helped attract qualified leads directly impacted revenue. Company witnessed a significant increase in sales and revenue, surpassing their initial growth targets.
Site users over time
Total revenue over time
Paid traffic revenue over time
Organic traffic over time
Search Engine optimization
Traffic over time
Revenue over time
Within a span of 60 days, the implementation of SEO led to a remarkable achievement – doubling website traffic. Despite this significant increase, the quality of conversions and revenue remained nearly intact. The successful SEO strategies ensured a steady stream of valuable leads and sustained revenue growth for the business.
Steps and Actions:
- Keyword Research
- On-Page Optimization
- Technical SEO
- Quality Content Creation
- Link Building
- Local SEO
- User Experience Enhancement
- Regular Monitoring and Analysis
Traffic over time
Advertising budget increase
Revenue over time
During the specified period, website traffic increased by 173%, and revenue saw a significant rise of 220%, all achieved with a moderate increase in the PPC budget.
Steps and Actions:
- Analysis of Search Campaigns
- Keyword and Bid Optimization
- Budget Reallocation
- Creation of Additional Remarketing Campaigns
- Testing and optimization
Conclusion
The collaboration between the Construction Machines and Equipment dealer and Garan SEO Agency, utilizing a comprehensive digital marketing approach, resulted in a successful increase in website traffic and substantial revenue growth. This case study emphasizes the significance of leveraging specialized agency expertise to achieve remarkable growth in the fiercely competitive online construction machines and equipment market.