Construction equipment dealer - Garan SEO Agency

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About client

Construction Machines and Equipment dealer, despite having a strong product portfolio and a loyal customer base, faced challenges in scaling its increasing revenue.

Challenge

Limited Website Traffic. The company struggled to attract a substantial number of visitors to its website, hindering its ability to reach a broader audience and potential customers. Low Conversion Rates. Despite having a high-quality product portfolio, the company faced difficulties in converting website visitors into paying customers. Competing in a crowded market. The construction machinery and equipment industry is fiercely competitive, making it essential for XYZ to stand out and differentiate itself from rival dealers.

Strategy

Website Optimization

Initially, a comprehensive audit of the Construction Machines and Equipment's website was conducted to pinpoint any potential issues affecting user experience and search engine rankings. Subsequently, the team optimized the site's loading speed, mobile responsiveness, and overall usability to ensure visitors enjoyed a seamless browsing.

SEO and Content Marketing

To boost organic traffic and enhance search engine rankings, the agency executed a robust SEO strategy. This involved conducting thorough keyword research and optimizing product pages, meta tags, and descriptions. Furthermore, the agency produced valuable and informative content centered around construction machinery and equipment, positioning the company as an industry authority.

Paid Advertising Campaigns

To drive immediate traffic and generate leads, the company implemented targeted PPC campaigns. They crafted compelling ad copy, selected relevant keywords, and optimized landing pages to maximize conversion rates. Additionally, the team continuously monitored campaign performance to achieve a higher revenue from potential customers actively searching for construction machines and equipment.

To overcome the challenges and drive substantial growth, the Construction Machines and Equipment dealer formed a strategic partnership with Garan SEO Agency, a renowned digital marketing agency specializing in SEO, e-commerce, and lead generation. Collaboratively, they developed a comprehensive strategy aimed at scaling website traffic and boosting revenue.

Results

The strategic implementation of SEO and paid advertising campaigns resulted in a substantial increase in website traffic. Targeted optimization helped attract qualified leads, that qualified leads that generated $3.5m in revenue in just 4 months.
The company witnessed a significant increase in sales and revenue, surpassing their initial growth targets.

121%

Site users over time

119%

Total revenue over time

220%

Paid traffic revenue over time

117%

Organic traffic over time

Search Engine optimization

117%

Traffic over time

68%

Revenue over time

Within a span of 60 days, the implementation of SEO led to a remarkable achievement — doubling website traffic. Despite this significant increase, the quality of conversions and revenue remained nearly intact. The successful SEO strategies ensured a steady stream of valuable leads and sustained revenue growth for the business.

Steps and Actions:

Keyword Research
On-Page Optimization
Technical SEO
Quality Content Creation
Link Building
Local SEO
User Experience Enhancement
Regular Monitoring and Analysis

173%

Traffic over time

38%

Advertising budget increase

220%

Revenue over time

During the specified period, website traffic increased by 173%, and revenue saw a significant rise of 220%, all achieved with a moderate increase in the PPC budget.

Steps and Actions:

Analysis of Search Campaigns
Keyword and Bid Optimization
Budget Reallocation
Creation of Additional Remarketing Campaigns
Testing and optimization

Conclusion

The collaboration between the Construction Machines and Equipment dealer and Garan SEO Agency, utilizing a comprehensive digital marketing approach, resulted in a successful increase in website traffic and substantial revenue growth. This case study emphasizes the significance of leveraging specialized agency expertise to achieve remarkable growth in the fiercely competitive online construction machines and equipment market.

Get in touch today

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754-254-6111 hello@garan-agency.com

2875 NE 191st St Suite 500AG, Aventura, FL 33180