Client Overview
Our client, a prominent legal services firm, partnered with Garan SEO Agency to enhance its digital marketing efforts. Specializing in a wide range of legal solutions, the firm aimed to increase client inquiries, improve brand awareness, and establish a stronger online presence through paid advertising and social media strategies.
The primary challenges revolved around standing out in a highly competitive legal market while maximizing the efficiency of their marketing budget. Key challenges included:
Previous campaigns averaged a cost per lead of over $330, making client acquisition expensive.
The client’s budget constraints required a highly efficient and focused approach to generate meaningful results.
In legal services, the deal cycle can range from 6 months to 2 years, necessitating strategies that maintain long-term engagement.
Legal services keywords are among the most competitive and expensive, driving up CPC and reducing ROI.
Existing social media efforts lacked the engagement needed to build trust and attract potential clients. Strategy and Implementation
To address these challenges, Garan SEO Agency crafted a targeted digital marketing strategy focused on paid advertising and social media:
Results
The focused paid advertising and social media strategy delivered impressive results:
Increase in Client Inquiries
The campaigns drove a significant uptick in inquiries, directly impacting client acquisition.
Reduction in Cost Per Conversion:
Optimized bidding and targeting strategies reduced costs while increasing efficiency.
Increase in Social Media Engagement:
Engaging content and targeted campaigns boosted likes, shares, and comments.
Growth in Traffic from Paid Ads:
High-quality traffic from paid campaigns increased website visits and interactions.
Increase in Conversion Rate:
Improved ad targeting and retargeting strategies significantly enhanced lead quality.
Consistent Inquiry Stream:
Delivered a stable stream of 6 to 8 inquiries per day at a cost ranging from $75 to $100 USD per inquiry.
- Yearly Performance Metrics:
- In 2020, achieved 2,207 leads at a cost of $91 each.
- In 2021, obtained 2,340 leads at a reduced cost of $79 per lead.
- In 2022, lead costs increased slightly to $116, reflecting adjustments in competition and market conditions.
- Social Media Impact: Working with this client demonstrated the potential of promoting legal services on social media. Targeted campaigns expanded the client’s presence on Instagram and Facebook, resulting in:
- 14,139 website visits
- 25.8K Facebook likes
- 19.3K Instagram visits
Conclusion
Through a data-driven and client-focused approach, Garan SEO Agency transformed the legal services firm’s digital marketing performance. By optimizing paid advertising campaigns and leveraging social media platforms effectively, the firm achieved substantial growth in client inquiries and brand visibility. This case study highlights the potential of tailored digital marketing strategies to help professional service providers excel in competitive markets.
Next Steps
We are actively pursuing several initiatives to enhance results, including creating additional landing pages, improving design and usability, and introducing new services. We continue to manage social media profiles, collaborate with bloggers, and use targeted advertising to promote accounts. Our plans include expanding to new audiences who may not yet have sought personal injury services but could benefit in the future. Additionally, we are testing new creative elements, refining messaging, and exploring other promotional channels.
These initiatives represent just a fraction of our planned activities. Our primary goal remains to deliver a consistent stream of high-quality leads to our clients, ensuring measurable growth and sustained success.
