Client Overview
Our client, a globally recognized online university, provides diverse degree programs to students worldwide. Despite its strong academic reputation, the university struggled to expand its international reach and improve online visibility in competitive markets. Garan SEO Agency partnered with the university to implement an advanced SEO strategy.
Challenges
The university faced several critical challenges:
Limited International Visibility
Online presence was regional, failing to attract a global audience.
EEAT Compliance
The site lacked elements needed to meet Google’s EEAT guidelines.
Content Gaps
Pages lacked comprehensive and engaging content tailored to international and regional audiences.
High Bounce Rates
Limited localization and slow loading speeds led to poor user engagement.
Technical SEO Issues
Crawl errors, inconsistent metadata, and unoptimized site structure hindered rankings.
Spanish Version Accessibility
The Spanish-language site needed optimization to serve Spanish-speaking audiences effectively.
Strategy and Implementation
To address these challenges, Garan SEO Agency executed a targeted SEO strategy:
1. Content Strategy Integration of EEAT Factors
Highlighted faculty credentials, student success stories, and accreditations to build authority and trust.
- Academic Publications: Featured scholarly articles and research by faculty to strengthen the site’s authority.
- Accreditation and Certifications: Highlighted university accreditations and recognitions to enhance trustworthiness.
Alumni Testimonials: Created a section dedicated to success stories from graduates, adding to the site’s authenticity and trust.
2. Advanced Technical SEO Enhancements
- Conducted a comprehensive SEO audit to fix crawl errors, broken links, and indexing issues.
- Optimized the site structure for better navigation and search engine accessibility.
- Submitted an updated XML sitemap to ensure proper indexing by search engines.
- Added hreflang tags for region-specific content and multilingual support.
- Improved load speeds through image compression, caching, and code optimization.
- Corrected invalid code to align with modern web standards and enhance functionality.
3. Backlink Building and Authority Growth
- Conducted a backlink audit to disavow harmful links and improve domain authority.
- Secured high-quality backlinks from global educational platforms, government sites, and reputable blogs.
- Partnered with influencers in the education sector to amplify reach and credibility.
4. Optimization of the Spanish Version
- Localization: Collaborated with native Spanish speakers to ensure accurate translations and cultural relevance.
- Hreflang Tags: Implemented hreflang tags to direct search engines to the correct language versions of pages.
- Spanish Keyword Optimization: Conducted region-specific keyword research to improve rankings among Spanish-speaking audiences.
7. Localized Outreach and Marketing
- Ran targeted campaigns in specific countries to drive traffic to localized landing pages.
- Enhanced multilingual support with culturally tailored content.
- Optimized Google My Business profiles for regional visibility.
Result
The strategy delivered remarkable outcomes:
3x
Increase in International Traffic:
Broader global audience engagement.
72%
Boost in Organic Traffic:
Improved search engine rankings and visibility.
40%
Reduction in Bounce Rate:
Faster load times and localized content improved user retention.
15-Point Growth in Domain Authority:
High-quality backlinks enhanced the site’s credibility.
Optimized Spanish Version:
Improved accessibility and visibility for Spanish-speaking audiences, driving significant regional traffic.
Conclusion
Through a focused SEO strategy addressing EEAT factors and international outreach, Garan SEO Agency transformed the university’s online presence. By optimizing the Spanish-language site and delivering tailored content for diverse regions, the university achieved significant growth in traffic, engagement, and credibility, positioning itself among the global leaders in online education.
